Australia's Leading Distributor in Licensed Sports Merchandise

From humble beginnings, the Burley and Sekem brands have both grown to become key figures in the Australian sporting landscape. The business has evolved numerous times over the past century, with the modern day operation now considered to be Australia's leading distributor in licensed sports merchandise. The firm's impressive portfolio of licenses includes the AFL, NRL, Wallabies, A-League, Socceroos and numerous others, providing an unrivalled spread across numerous sporting codes.

Our excellent customer service and national distribution channels are the key ingredients of Burley Sekem's successful business model. Whether it's custom made sporting goods, or imported licensed merchandise, Burley Sekem can cater for your requirements.